Recently, ZOOMLION Australia and New Zealand subsidiary held a grand customer open day event in Melbourne, Australia, attended by more than 100 customer representatives from local and surrounding areas. The atmosphere was hot, and the Aurora Green products showed their majesty. More than 200 million yuan was signed on the same day.
▲Customer Event Day Site
During this event, ZOOMLION displayed various products such as concrete machinery, lifting machinery, earthmoving machinery, aerial work machinery, industrial vehicles, etc. The person in charge of each product also made on-site promotions for the main products in Australia and New Zealand, and invited customers to test drive. Customer representatives learned about and carefully tasted the characteristics and advantages of various products on site. It is understood that in view of the harsh local working conditions, ZOOMLION has made localized improvements to various products, further improved reliability and durability, and has been widely recognized and welcomed by local customers.
▲Customers test drive to experience product performance
On the day of the event, many customers showed great interest in ZOOMLION's products after listening to the introduction and observing and experiencing them on site. At the event, ZOOMLION signed intention orders for various products such as engineering hoisting machinery, earth-moving machinery, concrete machinery, and aerial work machinery, with a total amount of over 200 million yuan, demonstrating extremely high customer recognition and market influence.
▲Signing on the spot
As early as 2008, ZOOMLION established a subsidiary in Australia and was one of the earliest Chinese engineering machinery companies to enter the Australian market. After more than 10 years of development, ZOOMLION's local sales and service network has been continuously improved, and a localization strategy has been fully implemented in manufacturing, R&D, sales, services, and spare parts. At present, ZOOMLION has established 4 outlets and 1 central warehouse in Australia, and many products have penetrated into the local market to help local construction.
With the construction of outlets sinking from regional centers to important cities, and the development of market-oriented activities such as customer days, ZOOMLION will further deepen its local localization layout, continue to enhance product and brand influence, and help the company's overseas business achieve greater development.